Alex is a globally recognized marketing leader with a reputation for leading high-performing teams to achieve record-setting results.

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From Super Bowl campaigns to brand transformations, Alex spent 16 years partnering with iconic and emerging brands on behalf of world-renowned creative agencies Droga5, BBDO NY, Dentsu and most recently, Accenture Song, as the first member of its newly formed creative capability under CEO, David Droga.

 

He founded UFA with the goal of bringing high impact creative marketing to growth stage brands - those typically with between $100-500MM in annual revenue. Inspired by his experience partnering with Founders, CMOs and their teams to navigate the unique challenges faced at this stage of a company's lifecycle led him to develop a framework and supporting business model to help clients navigate risks and unlock sustainable growth. 

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Prior to founding UFA, in 2022, Alex and his team's work for Coinbase won the Super Bowl and a Cannes Lions Grand Prix for a single :60 TVC airing generating more than 20 million visits to Coinbase.com and catapulted Coinbase from #186 to #2 in the Apple App Store in a matter of minutes.

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In 2020, AdAge recognized his team’s campaigns, The New York Times "Life Needs Truth" as ‘Campaign of the Year’ and Biofreeze “The Pain Is Coming” as ‘Media Plan of the Year’.

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In 2019, his team's immersive experiential work for Thorne, a health-tech brand, was selected to the permanent collection at New York’s Museum of Modern Art.

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He has also worked closely with JPMorgan, Chase Sapphire, Hyatt Hotels, IHOP, Dos Equis, Under Armour, Maserati, Cartier, Dubai Tourism Board and The Economist and many others.