As companies grow, marketing needs to evolve to support new business strategies. 

Expanding product or service offerings, introducing new distribution channels, entering new markets or defending against competitive threats - these are just a few of the potential catalyst for change. Building brand presence and strengthening brand equity improves the chances you're known and viewed favorably when your target customer switches from passive to actively shopping your category. As brands graduate from niche disruptor to mass category competitor, investing in brand is no longer 'nice to have' - it's imperative to future performance.

UFA partners with brands as they make this strategic shift, building and deploying integrated creative marketing strategies designed to raise awareness, increase positive associations and drive momentum to more effectively compete over the long term.