Top Creative Advertising Tips for $50M-$500M Companies Looking to Stand Out

We all know the simple definition of the word “Marketing”. It is all about reaching the masses—getting your brand in front of as many people as possible and boosting awareness. But sometimes even well-established companies can hit a wall, wondering what else they can do to push growth further. They've nailed the basics and seen results, but now it’s time to aim higher and find new strategies to get there.

If you're running a $50M-$500M company and are looking for fresh, creative advertising strategies to boost your business, you’ve come to the right place! Let’s dive into some out-of-the-box tricks to take things to the next level.

Top 5 Creative advertising for $50M-$500M companies

Earn Word-Of-Mouth

The first and foremost thing  to do is your business right. Pay attention to your product and service quality. Sounds simple, but hear me out—customer service, kindness, and genuine connections lead to powerful word-of-mouth. Remember if you want to beat already set players in the game you have to out smart them. You cannot win this game purely based on creative marketing. 

Imagine your creative marketing worked and there are consumers but your product is not serving the quality they are looking for. Why would anyone invest in that product or service the second time! Right?  Word-of-mouth is free, authentic, and builds a loyal customer base faster than any paid campaign ever could.

Build A Referral Program

Want your customers to do the advertising for you? Create a referral program! Offer your customers a reward for referring their friends, and suddenly, you have a growing customer base without spending on traditional ads. This is a smart, cost-effective branding strategy that not only brings in new clients but also keeps your existing ones engaged. A good referral program can turn loyal customers into enthusiastic brand ambassadors, and who doesn’t want that?

Build Your Personal Brand- Creative Advertising for $50M-$500M Companies

If you’re the owner or founder of a company, people want to know you. Share your story—whether it's on social media, on some podcast with influencers, or in a press interview. Spread the words, talk about ideation when it happened, what were you  doing when it hit you. Hurdle or challenges you faced to make it happen. 

People cannot be connected to an institution, but they can connect to a person . So, make them connected to you. When your audience sees the person behind the brand, they’re more likely to trust you. This personal touch can significantly enhance your market positioning, especially in the world of Creative advertising for $50M-$500M companies. 

Create YouTube Videos To Answer FAQs   

Think of the questions your potential customers type into Google—now imagine how helpful it would be if you had a quick video that answers each one. Creating short YouTube videos where you address those FAQs is a powerful advertising tool. Not only does it make your brand more relatable and informative, but it also enters into Google’s love for video content. This way, your videos show up not just on YouTube but in search results too. It’s a win-win for visibility and brand recognition. 

Send Regular Email Newsletters 

Don’t underestimate the power of a well-timed email. Newsletters are still one of the most effective ways to stay in touch with your audience. Whether you’re sharing updates, dropping hints of new launches, promoting new products, or just checking in, an email keeps your brand in their minds. Plus, you can include links to your website or social media, driving more traffic where it counts. Want to boost your creative advertising efforts for your $50M-$500M company? Start sending those emails regularly. 

Summing Up 

So, there you have it—some Creative advertising strategies for $50M-$500M companies to level up your business. From creating a referral program to building your personal brand, these creative advertising tactics will help you stand out and grow. After all, marketing is more than just ads; it’s about creating meaningful connections that last.