How Did We Refocus
Chubbies & Rekindle
Their Cult Following?
By Reaffirming Their Positioning
& Jumping Into Authentic Conversations
Just like a Chubbie!
Our anthems sent shockwaves through
the gender debate, reminding guys that
healthy masculinity exists in the middle,
not too soft and not too hard...
For it all to work, we also had to revitalize organic social, putting the brand back into the mouths of brand loyalists and start to tackle real conversations.
Giving guys permission
to express their inner thoughts...
...be grateful for how
the times have changed...
...practice
a growth mindset...
...own
their truth...
...and conquer
their insecurities.
Elevating like this the role of Chubbies to the whole fit,
not just his shorts life. And setting the brand back
on the path of sustainable growth.
Wanna know more about this case? Watch the full thing here!
Then, we brought the brand’s most famous assets
to life, strengthening the connection
between marketing and product...
...and driving distinction
into their patterns
in order to increase recognition and defend the price point.
‘The A Buncha Wolves Collection’
celebrated the sometimes conflicting complexities of masculinity
that live inside every one of us.
‘The A Buncha Wolves Collection’ celebrated the sometimes
conflicting complexities of masculinity
that live inside every one of us.
psst! can you guess what type of man
these guys represent?
How Did We Refocus
Chubbies & Rekindle
Their Cult Following?
By Reaffirming Their Positioning
& Jumping Into Authentic Conversations
Just like a Chubbie!
Our anthems sent shockwaves through
the gender debate, reminding guys that
healthy masculinity exists in the middle,
not too soft and not too hard...
Then, we brought the brand’s
most famous assets to life,
strengthening the connection
between marketing and product...
...and driving distinction
into their patterns in order to increase recognition and defend the price point.
Elevating like this the role of Chubbies to the whole fit, not just his shorts life. And setting the brand backon the path of sustainable growth.
Wanna know more about this case? Watch the full thing here!
For it all to work, we also had to revitalize organic social, putting the brand back into the mouths of brand loyalists and start to tackle real conversations.
Giving guys permission
to express their inner thoughts...
...be grateful for how the times
have changed...
...practice
a growth mindset...
...own
their truth...
...and conquer
their insecurities.
